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The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism-Olivia Fox Cabane

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What if charisma could be taught?For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.

Book The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism Review :



I'm not sure how to feel about this book. Olivia Fox Cabane is a charisma coach of sorts, and I'm sure she's great at her job. On that grounds, it's reasonable to assume that she has some good advice on being charismatic. And that's true, to an extent. What Cabane isn't is a psychologist, so we can only trust that she has researched the field well and brings us valid conclusions. Sadly, this book doesn't always bring that. Among other things, Cabane brings up studies from psychology superstars like Baumeister's "willpower is like a muscle" idea or Amy Cuddy's power posing. The problem with that is that these "superstar" studies tend to fail to replicate, meaning that when tested, their theories fail to hold up, and if we're looking for advice for applying psychology to our own lives, it's entirely counterproductive to read a book with advice based on them. Popular psychology and self-help books, especially the new wave of self help that pinky promises they're based on real research, are plagued with this kind of stuff. (The willpower muscle is a really shoddy theoretical concept to begin with, and nobody should be concerned too much about their own willpower. Read about self-management in the field of applied behavior analysis to learn more. If I can reconmend one thing in this review, its for you to start being skeptical of popular psychology in self-help and the "superstars" that follow these kinds of theories.)One of the core messages of this book is that you have to feel the emotions you want to project. If you're feeling anxious or generally negative, as the book says, these emotions will "leak" out (in the form of micro expressions, which are pretty much agreed to not be detectable by almost all people), and turn people off. I can't really accept this idea mostly because I've seen so many counterexamples of it. I've seen and known lots of incredibly anxious or depressed people project intense charisma, usually out of their own social anxiety and desire to be accepted. There's no way you can put former idea forward and not acknowledge the latter. I don't have any problem accepting that positive emotions will help you perform charismatic behaviors, I think that's true, but it's simply not true that one feeling negative emotions will never be charismatic. Charismatic behavior is charismatic behavior. To be charismatic, perform charismatic behavior. That's all there is to it.Running with this idea, the book then tries to present, in a few chapters, some kind of platter or quick fixes to treat negative emotions. This part really confuses me. What is she trying to do? Write a self-help book for every negative emotion, anxiety, and depression? Again, these are certainly useful for psyching yourself into a mood that will assist you in performing charismatic behaviors, but it's like she's trying to conjure up some mindfulness based self-help treatment for everything. Cabane is a coach, not a psychologist. But she writes like she has that authority. And it comes down hard.So what does this book do well? In her element, Cabane's classification of charisma styles is brilliant. She has wonderful advice and presents and explains lots of charismatic behaviors. She's great at this! I've remembered lots of the tips and ideas from the latter part of this book and have used them to great success. The stuff about conscious mirroring is fantastic, as well as the "presence, power, and warmth" framework of charisma. I liked the stuff on warmth the best.Overall, I'd recommend this book but only if you take the "you have to have positive emotions to be charismatic so here's how to deal with all negative emotions in 3 chapters" part with a grain of salt. Oh, and google the replication crisis of psychology, and take a clear mental note of the pop star researchers and smash hit theories that have been debunked. You'll encounter a few of them in this book. Finally, don't get discouraged, because most of what comes after is absolutely solid advice on being charismatic, and what factors make up charisma.
If I were the editor, I’d rip into the length of this. There is way too much filler. It’s as if she needed needed about a hundred more pages to meet her quota. This holds true throughout. And the last seventh or so of the book is all recaps.Additionally, it was ironic to see that she recommends the magic of concision in email composition. There are a couple tips that I find useful, but they could have been expressed in three to four pages, not 224. A blog post would cover this.I think this could be useful for quick skimmers and perhaps people with low EQ. Ultimately, it did not have enough warmth, concision, or charm for me.

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